Who am I?
Hi, I'm Mandy.
A marketing strategist and consultant based in beautiful Bend, Oregon. When I’m not helping brands grow, you can find me hiking mountain trails with my rescue dog, River, camping under the stars, or planning my next adventure abroad.
With over 20 years of experience, I partner with B2B and B2C companies in healthcare, wellness, and consumer goods to solve complex marketing challenges. I bring strategy, content, and performance together to refine positioning, optimize digital channels, and support product launches.
With over 20 years of experience, I partner with B2B and B2C companies in healthcare, wellness, and consumer goods to solve complex marketing challenges. I bring strategy, content, and performance together to refine positioning, optimize digital channels, and support product launches.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
Content. Conversion. Connection.
How I help
I act as a strategic extension of your team, helping you solve real marketing challenges and bringing structure, insight, and action to the table.
You need a focused strategy.
Your message isn’t connecting.
You’re preparing to launch.
Your website isn’t converting.
How it works
I collaborate with you to customize how we work together, centering around the following key pillars.
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Strategy
A few ways I do this:
- Identify and define current user personas and ideal customer profiles (ICPs)
- Build omnichannel journeys and roadmaps that connects content, UX, and business goals
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What I offer
I work with you to put together scopes of work that fit your specific needs. Here are a few examples of what that can include:
Website landing pages for targeted campaigns
A new website or website refresh for your new or existing business
Content roadmaps and calendars for future planning
Content creation including emails, case studies, video/animation storyboards, social media posts, and more
What it looks like IRL
Compounding Pharmacy (B2B and B2C Healthcare)
- Challenge: Capture more provider leads and reduce sales team burden
- Approach: Identified provider ICPs, mapped buying decision-making process and user journeys, and audited existing content gaps
- Solution: Developed a provider-focused content strategy and optimized key website pages to support self-guided learning and improve conversions
Healthcare Navigation Platform (B2B)
- Challenge: Strengthen lead generation and brand authority and differentiation in a increasingly competitive space
- Approach: Conducted performance and competitive analysis, defined ICP decision pathways, and evaluated UX
- Solution: Delivered a website and content strategy focused on clarity, engagement, and mid-funnel conversion
Women’s Health & Wellness Brand (DTC)
- Challenge: Launch a new product for pre-sales before inventory was available
- Approach: Identified consumer motivations, developed a segmentation strategy, and planned a pre-sales experience focused on exclusivity and early access
- Solution: Created a VIP launch strategy that fueled $1M in sales on launch day with $2M more over the following quarter, proving demand and building brand loyalty
Animal Health Clinical Research Organization (B2B)
- Challenge: Launch a new website to support brand debut and establish industry credibility
- Approach: Conducted competitive analysis, SEO research, and ICP development to inform user journeys and site structure
- Solution: Delivered a clean, modern website with clear messaging, intuitive UX, and purpose-built content for launch
My experience
With over 20 years of experience, I’ve led digital growth, brand positioning, and content strategy initiatives across healthcare, wellness, and consumer goods. I specialize in working with companies at all stages, from early growth to post-acquisition transformation, and have a track record of driving meaningful business results.
Digital Growth Strategy & Planning
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Built and executed multi-channel roadmaps that drove a 156% year-over-year revenue increase for a mission-driven ecommerce/retail DTC brand.
Brand & Product Development
Launched new DTC products that exceeded initial sales goals by 3× and generated $3 million in first-year revenue for a women’s wellness consumer brand.
Ecommerce Optimization & Revenue Growth
Led CRO and A/B testing efforts that boosted ecommerce revenue by 2.5× and increased conversion rates by .75% for a B2C and B2B healthcare diagnostics company.
Performance Marketing
Developed a content strategy that increased organic traffic and generated high-quality B2B and HCP leads at a health-tech company.
Content, Email & Social Strategy
Grew social engagement by 330% and consistently achieved above-industry-average email open and click-through rates for a mission-driven ecommerce/retail DTC brand.
Contact
